50TH COMMEMORATIVE ISSUE NOW AVAILABLE! SHOP HERE

Archive Collection

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DETROIT ROCK CITY. 1969.

Two years after the city had burned during one of the most destructive riots in American history. A group of wandering creative souls rented some dirt-cheap office space and began a rock ‘n’ roll magazine that would forever change the way America saw its rockstars. If Rolling Stone is the Rolls Royce of rock magazines, CREEM was by contrast the Volkwagen van: pungent with reefer, speed sweat, and last night’s groupie action.

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You were either in on the joke, or you were the joke

--and the quickest way to tell who was in and who was out was out was a Boy Howdy! tee. A longstanding symbol of CREEM's signature irreverent attitude and taste for the tasteless, nothing said, "I eat, sleep, and shit rock 'n' roll" like a CREEM tee.

Archive Collection

It's this notion that inspired our CREEM -- Archive Collection our PREMIUM merch line featuring classic logos, artwork, and other deep cuts ripped straight from the pages of America’s Only Rock ‘n’ Roll Magazine. Made in the US-of A and printed on soft, vintage-style, tees these elevated items will turn yer wardrobe up to 11. 50 years on, CREEM still does a body good.
The Original
BOY HOWDY!

Official Hand-Drawn Boy Howdy! CREEM T-Shirt in White

In 1969, CREEM's legendary (and devilishly handsome) mascot Boy Howdy! debuted on the cover of CREEM No. 2, instantly becoming a symbol of the magazine and the rock 'n' roll counterculture. 50 years later, we bring you a faithful recreation of the original HAND DRAWN Boy Howdy! illustration penned by notorious underground cartoonist, R. Crumb.
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